SEO for Law Firms

How to improve your online ranking


The law industry is competitive, and you need to be proactive if you want your firm to stand out. Search engine optimization (SEO) can help you get new clients and improve your website's ranking in search results.

Keyword Search

Keyword search is the most popular way to find information online. You can use keyword's to find information about your law firm, including:

● Your name and address

● The practice areas you specialize in

● A list of recent cases you have worked on

Identify your main practice areas

When it comes to SEO for law firms, identifying the main practice areas of your law firm is a critical first step. The best way to do this is by researching which practice areas are most commonly identified with your competitors. This can be done either by looking at their website or by searching them on Google and seeing what comes up in the search results.

Once you know what practice areas are associated with your competition, you should create pages on your site that focus on these topics and make sure that they include keywords from each area's name (such as "medical malpractice" or "personal injury"). You'll also want to use descriptions that clearly explain what kinds of cases fall under each category; sometimes just listing the type or area isn't enough—for example, if someone is searching for a lawyer who handles personal injury cases involving car accidents and broken legs, they probably won't find one who only has an office in California because they don't know where those offices are located!

Finally: if possible, add location details to all posts so potential clients can find exactly where they're located right away without having to look through several pages before finding something useful (don't forget about local businesses).

Create or update Google My Business listing

Google My Business is a free tool that lets you create and manage your business listing on To get started, sign in to your Google Account and follow the steps below:

● Click the button below to visit our website, then click "Edit" on your current listing or "Create a new listing" if you don't yet have one

● In the next screen, enter basic information about your business (such as name, address information) into the fields provided

● After entering all of this data into their respective fields, click Save!

Use correct law firm titles

The biggest mistake that most law firms make is to use incorrect titles, addressing, and phone numbers. If you want to rank high in the search engines, then you need to get this right!

● Pick 2-3 main service categories

● Use the correct service categories

● Use Sub-Categories to catch anything else

Explore local search

Local search is important for law firms. It’s not just Google My Business, but also voice assistants such as Siri and Alexa; niche directories like Yelp or OpenTable; and city directories like YellowPages. You should be actively updating your local information on all of these platforms to drive more traffic to your website or mobile app.

Put relevant content on your website

It's important that your website is easy to navigate, so try to think of it as a snapshot of your practice areas. You need to include a page that highlights your practice areas, services, and case results. Your website should also have a contact form and blog.

There are many reasons why you should add these pages to your site:

● Potential clients will want to know who you are and what you do before they make an appointment with you. Adding these pages will help them learn more about the type of attorney they're looking for, whether it's someone who handles divorces or someone who focuses on real estate law (or whatever else).

● By adding content onto your website in the form of blogs and contact forms, people might start contacting you directly instead of going through other channels such as word-of-mouth referrals from friends or family members (which tend not work out very well). If people see what kind of work goes into each case then maybe they'll be able to examine their own legal issues with greater clarity before consulting with any attorneys at all!

Search engine optimization will help you get new clients.

Search engine optimization, or SEO, is the process of optimizing your website so that it can rank higher on search engines. The better you optimize your site for search engine results, the more likely people are to find your content and contact you.

If you’re a lawyer looking for new clients, SEO is an essential part of building visibility and brand awareness among potential clients. If someone has a legal issue but doesn't know what kind of lawyer they need (or just wants to shop around), one way they might start their search is by typing “lawyer” into Google or Bing (or whatever search engine they use). The results will be filled with articles about various kinds of lawyers and their areas of expertise—but how do these pages get there in the first place?

Link your website to social media channels

One of the biggest trends in the digital marketing space is social media. Today, more than half of all internet users have at least one social media account, and many people use multiple platforms on a daily basis. Social media has become so integral to online life that it's practically impossible for any business—including law firms—to ignore it.

In fact, having an active social media presence can be an effective way to reach potential clients and get new business with referrals from existing customers or colleagues in your industry. That being said, not all forms of social media are created equal when it comes to promoting your firm or building your brand; some platforms are better suited for these purposes than others. The key is knowing which channels work best for what you want out of your business' online presence;


As you can see, there are many ways to improve your law firm’s online presence. By following these steps and implementing our tips, you will be well on your way to becoming one of the top ranked attorneys in your field!

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